"Generation Like" Discussion Questions
- Engagement: The amount of users that view/interact with content on a social media site Interaction: Users actively interacting with content by discussion, "likes", comments, etc. Reach: The total possible amount of people that the content can be seen by Target: The audience that the content is meant for or is trying to appeal to
- "Like"ing someone's post on Facebook means that you are agreeing with, or liking, the content that the other user has posted
- Knowing that others like the same things I do really doesn't influence me. I like the things I like because I find them interesting even if other people don't. However, sometimes I will find new interest about things I didn't know before by seeing what other people like.
- An "influencer" is someone who gets other people to like the same things that they do by sharing the content they find interesting. An "influencer" may cause someone to like certain things, such as brands or products through endorsement.
- Oreo marketed their product with the current issue of same-sex marriage. They created a rainbow colored Oreo to show that they supported same-sex marriage. By doing this they appealed to anyone who also agrees with same-sex marriage and made it more likely that those people would buy their product.
- Companies use social media to advertise by getting people to like and share their brands on social media sites. The more people who "like" and share their products then the more the company will benefit. This allows the consumers to basically advertise for the company on social media.
- Marketers use social media to get consumers to like, share, re-tweet, and advertise their brands to other people with the same interest. The more people that share the product the more credible and recognized it becomes. Having trusted celebrities endorse their products on social media is also a good way to advertise.
- Celebrities advertise on social media by backing brands through commercials and advertisements. Celebrities already have a large audience so any endorsement they display on their social media will surely be seen by plenty of people. People usually trust brands that celebrities they follow also like.
- Corporate sponsorship is when a company sponsors someone by giving them products to try out and endorse. The company will give someone with credibility, such as a celebrity, their product to try and the person will talk about how great the product is. A good example of this is a skateboard company sponsoring a skater who wears their brand of clothing and skates on their brand of gear.
- Marketers are trying to appear transparent with most of their marketing today. That means that it appears as if they are hiding nothing from the consumer and that the consumer actually feels like they are part of the marketing process. By being transparent, the marketers hope to build brand trust and loyalty from their consumers.
- The Hunger Games is a lot like advertising on social media because it can sometimes seem similar. In The Hunger Games, a lot of younger people are put into an arena for other peoples amusement and entertainment, while people "behind the scenes" pull all the strings and control the outcome. This is similar to advertising because there are usually the marketing people behind the scene making all of the decisions while kids on social media like and share their brands and essentially advertise for them.
